Heinz Sandwich Spread is a blend of salad cream and relish popular in Britain and among British expatriates. It is classified by the manufacturer as a sauce or relish. The relish ingredients comprise carrots, celery, gherkins, red peppers and mustard in a finely diced spreadable form. In this respect it is similar to spreadable piccalilli, but milder in flavour. The salad cream base results in a more tart flavour than similar mayonnaise-based sandwich spreads found in the USA.
Heinz Sandwich Spread is considered a niche product and its main markets are within the UK and in parts of Canada. It has also become popular in Australia, Belgium and The Netherlands. The Dutch spread is sweeter and creamier with the red colour coming from red pepper. The Original has carrots in which gives the orange colour and the spices used are different.
Heinz Sandwich Spread is sufficiently popular to have a Facebook page for fans.
In Britain, the term sandwich spread has become almost synonymous with the Heinz product. Similar supermarket own brand products have included Seafood Sandwich Spread using a Thousand Island Dressing base.
In Britain, sandwich spread is a convenience lunchbox sandwich filling for both schoolchildren and adults. Among adults, it may also fall into the category of comfort food through its association with childhood.
Sandwich Spread is used alone as a sandwich filling or as a relish in cheese, tuna or sliced meat sandwiches. It is also used with salads, burgers, baked potatoes and omelettes. Its longer shelf life means it is sometimes substituted for coleslaw.
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